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Basketball star LeBron James looks to inspire a new generation in this powerful promo from Nike.

In it, we see LeBron talking about the tough situations that some of the best athletes have come out of. We’ve heard the rags to riches narrative countless times before. It’s always amazing to hear how people overcame almost insurmountable odds to rise to the top of their sport. But LeBron also has an important point to make about that narrative and makes us think about it in a whole new way.

LeBron James Inspires A New Generation In This Moving Nike Ad image of LeBron James

He points out that there shouldn’t have to be “humble beginnings” at all. Young people shouldn’t have to overcome the odds or be born into a difficult situation. A young person achieving their dreams should’t be amazing, it should be normal. So LeBron uses the end of the ad to point out the charitable work that he’s done to help children and young people get the skills they need, so that the next generation won’t have to grow up in poverty. LeBron hopes that there won’t be another story “just like his” because he doesn’t want another child to grow up in an unfair and unjust world.

LeBron James|Nike|Sports

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