What do you know about farmland restoration? Patagonia is keen to teach you, in this wonderful little documentary that features a family farm in Spain.
“La Junquera, a family farm in Southern Spain, leads the way for Regenerative Organic Agriculture, showcasing its potential and providing tools for a transition to healthier soil and more effective land stewardship.”
The documentary is a simple 6 minute story but it sheds a light on new and innovative farming techniques that are making agriculture a more sustainable and environmentally friendly industry. If these young farmers in Spain are a sign of the future then we’re in good hands.
The fascinating thing about this documentary is it is made by the brand Patagonia, which creates sports and outdoor clothes. But the video about farmland restoration has little to nothing to do with Patagonia except for the logo at the beginning of the film.
It’s a great example of how brands can use videos to reach their audiences and create cool stuff that relates to topics they’re interested in.