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Kendrick Lamar continues to challenge the music video industry with his latest release, the video for his single LOVE ft. Zacari. The video features all of the cliches usually seen in rap videos – cruising in low-riders, beautiful women, semi-naked bodies – but these elements are put together in a tasteful, minimalist way to tell the story of the ups and downs of a relationship.

Kendrick Lamar|LOVE|Music Video

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