Kendall Jenner, SZA, Hunter Schafer, Lay Zhang, Justin Bieber, Lil Nas X & Maluma tell you to “deal with it” in this fast-paced Calvin Klein ad.
The brand look to rekindle their rockstar attitude and in-your-face marketing style in this video. Renowned for their full-on commercials in the 80s and 90s, the underwear giants want to inspire a new generation of troublemakers and trend-setters. Never afraid to stand out from the crowd, the star-filled promo shows us that these celebs don’t care what people think of them.
It’s one of the most global campaigns ever from the brand. The big named American celebs are a safe bet, but they’ve also chosen to include Latin-pop sensation Maluma in the ad as well, along with K-Pop megastar Lay Zhang. The brand clearly want to reach as many fans as possible and capitalise on different markets. With music, culture and art increasingly coming from new countries, we reckon that they’re on to a winner with this promo. Did you enjoy the video? Let us know down the comments.
Calvin Klein|Deal With It|Fashion
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