Join Jeff Bridges on a trip to Amsterdam with Dutch beer makers Amstel. In this ad, Jeff becomes “Bridge man”, a bridge-sized version of himself. Jeff explains that the reason why Amsterdam is such a chilled out city is because it’s a “city of bridges.”


If you can bridge a gap with someone, you can get over your differences and come to an agreement. Amsterdam is chock-full of bridges, so it makes sense that its population is pretty agreeable! Dam’ is known for being one of the friendliest cities on earth and now we finally know why!

Join Jeff Bridges On a Trip To Amsterdam With Amstel image of jeff

It’s a really clever ad that definitely have us laughing! It mixes in cool special effects with real footage of the Dutch city. Jeff’s character in this is definitely reminiscent of his “Dude” character from the Big Lebowski films. It’s fitting that a city that’s known for being super easy-going should be associated with The Dude, probably the most easy-going character in movie history. And hey, if you don’t like the ad, (to quote “The Dude” himself) well, that’s just like, your opinion man!

Jeff Bridges|Amstel|Ads and Promos

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