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John Lewis Christmas Adverts are becoming a yearly national event – this one, called The Long Wait, takes the preconceived expectations of children at Christmas and turns it on its head. We can feel the young boy’s impatience for Christmas to come seeping through the screen, but when the time comes, what he is most excited for is not what we might have first expected… It’s cutesy and heartwarming, and a welcome depart from their usual animal-centred animated outings, perfect for the holiday season

John Lewis|Christmas|The Long Wait

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