John Boyega and Vue Cinemas tell you to get lost in this light-hearted promo.
In it, we see John narrating the smartphone-filled modern world we live in. He tells us how even if we’re watching something, we’re only half-focused on it. We’re consuming more content than ever before, but are taking in much less. Even when we’re watching a show on telly that we’re mad about, we’re not really giving it our full attention.
So what’s the answer? Are we doomed to live our lives in half measures? Well, John tells us how he has a cure for our short-attention spans. He tells us about a place where we can go for 2 hours, chill out and not be distracted by the dizzying world around us. He reminds us that the cinema is one of the last few places where we can genuinely be in the moment and be away from our smartphones. We’re not half glancing at the screen, we’re engaged, engrossed and enjoying it. It’s entertainment, as it’s supposed to be. Get lost, in cinema.
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