Bill Murray stars in this remade version of Groundhog Day for Jeep’s 2020 Superbowl ad.
In it, we see Bill wake up and realise that he’s back in the same sleepy town from the film. He’s gutted that’s he’s going to be perpetually stuck in this universe once again, but notices something different. He spots a new Jeep Gladiator and decides to take it for a spin. He also nicks the town’s groundhog so he has a buddy to join him on his jaunt around town.
He’s loving his new life here, as he spends all his days racing around in his Jeep. Despite every day being the same, no two feel alike as he can always do something different in his car. The possibilities are endless. The ad ends by telling us that no day is the same in a Jeep Gladiator, playing on the premise of the classic movie. It’s a really clever ad that revisits one of the best films of the 90s. We’re loving this one. Did you enjoy it? Let us know your thoughts down in the comments.
Jeep|Groundhog Day|Ads and Promos
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