Jaguar shows off their new F-Type car by putting it through a life-sized Hot Wheels track in this awesome ad.
As part of a video series for their new model, the brand used a blend of special effects, innovative camera angles and large TV screens to make it look as if their car was going on a wild ride. Despite staying completely still in real life, the moving screens simulate the car twisting and turning around a huge race track. It’s a clever bit of camera trickery that’s like nothing we’ve seen before.
The ad ends with the screen fading away and Jaguar tells the viewer to “just imagine”. It’s a tantalising video that gets us to picture the immense power of the new car. It’s a smart commercial that says a lot with a little. Rather than focusing on stale facts and listing off the new capabilities, it lets us fill in the gaps. The secret of the ad is to get us to really imagine what the new car is like, even before we’ve seen it in action. It’s a great piece of work from the brand.
Jaguar|F-Type|Ads and Promos
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