Skip to main content

Jaguar shows off their new F-Type car by putting it through a life-sized Hot Wheels track in this awesome ad.

As part of a video series for their new model, the brand used a blend of special effects, innovative camera angles and large TV screens to make it look as if their car was going on a wild ride. Despite staying completely still in real life, the moving screens simulate the car twisting and turning around a huge race track. It’s a clever bit of camera trickery that’s like nothing we’ve seen before.

Jaguar Puts Their New F-Type Car Through A Hot Wheels Course In This Ad image of Jaguar

The ad ends with the screen fading away and Jaguar tells the viewer to “just imagine”. It’s a tantalising video that gets us to picture the immense power of the new car. It’s a smart commercial that says a lot with a little. Rather than focusing on stale facts and listing off the new capabilities, it lets us fill in the gaps. The secret of the ad is to get us to really imagine what the new car is like, even before we’ve seen it in action. It’s a great piece of work from the brand.

Jaguar|F-Type|Ads and Promos

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Feeling inspired by this?

Create your own video content with Nemorin Film & Video, the world’s branded video agency. Get started today.

Nemorin.com

Recent Posts

DHL
Big Brands

DHL Delivers In This Bond Film Promo

How does DHL deliver everything on time? With speed, efficiency, and flawless dedication to customer…
Music Video
ABBA Take The Voyage Of A Lifetime
3D Animation
In Space, Everybody Can Hear You Sing
Oneness Front
Ads & Promos
Be At One With Your Inbox With Front
Documentary
See Vancouver Through A Child’s Eyes

Leave a Reply