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Modern rock icon and actual real-life-Willy-Wonka Mr. Jack White has released a music video for Corporation, a single from his latest album Boarding House Reach.

 

The video is a bizarre and highly stylised affair, somewhere between a crime drama and Pulp Fiction-homage. A strange story of a police officer investigating a murder, the video features several distinctive characters all with their own weird storylines.

Jack White Corporation (Official Video) Gif1

The music itself takes a back seat to the visuals, dropping in and out to allow for dialogue and other scenes, and White himself doesn’t make an appearance until towards the end of the video, when he is the only spared during a vicious killing-spree.

 

Considering the eclectic and experimental nature of Boarding House Reach as a project, it was only right that the accompanying videos push the envelopes as much as they can. The video for corporation feels like a mini-movie in of itself, and presents a good enough storyline that we can’t help but wonder if White is trying to start some kind of Netflix bid… Or maybe just form a cult?

Jack White Corporation (Official Video) Gif2

Jack White|Corporation|Music Video

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