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Activewear brand IVY PARK’s promotional video for their Spring Summer 2018 collection is a stylish and empowered affair. Shot in South London’s Crystal Palace Sports Centre and directed by Jonas Lindstroem (the man responsible for the video for Kendrick Lamar’s ELEMENT), the video features a diverse cast of sports personalities, musical artists and a few cheerleaders thrown in for good measure… Beautifully shot and effortlessly stylish (what else would you expect from a fashion brand set up by Beyoncé?!), the short will make you think about getting down the running track again, or maybe taking up that spin class you once agreed to do with a mate but never actually got round to.

IVY PARK SS18|Fashion|Activewear

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