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ITV showed some amazing appreciation for the NHS recently by including an ident that showed some love to the health service. Here’s how they did it.

The channel’s “create” series has seen them invite artists, tastemakers and charities to create idents to play before programmes. Over the years, many iconic idents have played before shows but these newer ones all have a personal touch and reflect all of the great groups of people to live and work across the UK. In this short film, we meet some of the NHS staff who made this ident. Their idea was to create the ITV logo using foam organs and body part. Don’t worry, it might sound a bit gory, but it looks a lot nicer when you see it for yourself.

It’s a lovely way to remind us of all the amazing work that the NHS does for us in times of need. The end result of the vid is really impressive as well. Out of all of the pieces from this creative series, this NHS ident has to be one of our favourites.


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