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In an attempt to inspire the nation’s children to eat healthier, ITV have revealed a dramatic new advert which paints vegetables as monsters which must be eaten before they take over the world…


Taking some of the classic horror/apocalypse movie tropes and replacing them with sprouts, cabbages and broccoli, the ad tells kids directly that they are the only ones who can save humanity from this onslaught of healthy greens. The campaign will be show across ITV’s channels, as well as in print across major supermarkets across the UK.

eat them to defeat them itv & veg power campaign itv gif1

Eat Them To Defeat Them|ITV|TV Commercial

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