Skip to main content

The BBC is staying cool with this promo for their Winter Olympics coverage.

Director Balázs Simon used imitation ice to create a video that shows athletes ‘being born into ice and snow and eventually breaking out’.

Featuring a slick mix of 3D printed ice sculptures and CGI, the ad captures the momentum of the mountains in stop motion.

The set was created by Small Scale Studios, who’ve made similar tiny worlds for music and film.

You can check out some behind the scenes footage and take a closer look at the magic here.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

BBC | Winter Olympics 2022 | Sports

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Feeling inspired by this?

Create your own video content with Nemorin Film & Video, the world’s branded video agency. Get started today.

Nemorin.com

Recent Posts

Big Brands

Cart Away To Fixed Price Heaven With Tesco Mobile

Ah... The lonesome, empty shopping trolley. Nothing quite sums up 'bleak' like an abandoned cart…
Ads & Promos
Bonsai Goes Wild In This Ad For Hornbach
Big Brands
Feel The Gaze With Google’s New Accessibility Function
Ads & Promos
Ryan Reynolds Is Torn Between Cyber And Soccer
Ads & Promos
Celebrating Smart Bodies With Elvie

Leave a Reply