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The Apple Pay technology on the iPhone X allows you to pay for things just by glancing at your phone – demonstrated to its most extreme level in this new advert showing off the technology. Similar to their recent advert for their Face ID software, the video follows a man strutting his way down a flea market and purchasing products left right and centre, each one flying either onto his body or somehow teleporting Back To The Future style to his mother’s front room. With the cool soundtrack, weird visual effects and cool designer clothes, you can see why the title of the video is “Fly Market” rather than “Flea Market”

Apple|Apple Pay|Advert|Fly Market

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