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Online eye-wear retailer Eyeconic may have slightly exaggerated the process that goes into their manufacturing system for their latest advert. The video shows us a woman ordering some specs online, before we go through the computer to a kind of hyped up mission control where the order is processed. We are then taken on a tour through everything from a way too enthusiastic discounts team to a very intense quality-control section, finishing with the most casual moment of the video – a tiny hot air balloon gently floating the glasses down into their box.

Eyeconic|Advert|Glasses|Branded Content

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