Skip to main content

This simple but powerful IKEA advert turns advertising on its head by portraying a real-life situation that people have to deal with. Rather than going for an advert showing a perfect family in their beautiful home with lovely furniture, we are shown a couple who have apparently separated going through the process of exchanging custody of their son for the weekend. In a touching and heartfelt twist, the sullen boy gets to his dad’s flat to see that his dad has perfectly recreated him bedroom back home, even down to the dinosaur on the windowsill.

IKEA|Every Other Weekend|Advert|Branded Content

Love great video content?

We’re hand-picking the best videos from around the web and putting them in one place.

Explore The Video Suite

Create great video content?

We’re building an exclusive network of filmmakers to work with us on exciting new video projects.

Get started with Pitch It!

Recent Posts

Charities & Causes

Poignant Video From CALM Shows Last Videos of Suicide Victims

This short video from CALM (Campaign Against Living Miserably) highlights the invisibility of some mental…
Big Brands
Love Rules All In Calvin Klein Pride Campaign
Film
Counting Sheep In New York Parks
Trailers
Don’t Let The Sinkhole Get You Down In Bob’s Burgers Trailer
Big Brands
Pet Shop Boys Bridge The Atlantic In CK Palace Campaign

Leave a Reply