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This simple but powerful IKEA advert turns advertising on its head by portraying a real-life situation that people have to deal with. Rather than going for an advert showing a perfect family in their beautiful home with lovely furniture, we are shown a couple who have apparently separated going through the process of exchanging custody of their son for the weekend. In a touching and heartfelt twist, the sullen boy gets to his dad’s flat to see that his dad has perfectly recreated him bedroom back home, even down to the dinosaur on the windowsill.

IKEA|Every Other Weekend|Advert|Branded Content

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