Anyone who’s watched children’s TV knows that it can be a little basic. The alphabet and simple maths tends to be the most common content. The “ABC” song is always a feature too, but Sesame Street has been teaching the alphabet for over 50 years. In this video The New York Times finds out how they have kept it fresh to this day.

In this video, we learn about the fascinating process of how the show writes songs about the ABCs. The show’s creators want the programme to be fresh and interesting each week, so they have to spend a lot of time thinking about how they can make the show feel “new” and not too repetitive.

How Sesame Street Keeps Writing Fresh

One of the most common ways that they do this is by getting celebrity guests to come in. The show has a really open minded approach and lets the talented celebs add in their own ideas. In this video, they go through one episode where they had Usher write and perform a version of the alphabet song. It went massively viral and amassed over 100 million views on YouTube. The whole mini-doc is really interesting and gives an insight into one of the world’s longest running kids TV programmes.

Sesame Street|The New York Times|Broadcast

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