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This video from Bloomberg explores how Red Bull cornered the market of extreme sports, energy drinks and high-octane lifestyle through clever marketing and sales tactics.


Beginning with explaining how CEO Dietrich Mateschitz stumbled across the concept for the drink when travelling through Thailand, the video shows how the brand’s monopoly on extreme sports and original events has led to it being the market leader in the energy drink sector.

how red bull got us hooked on energy gif1

Red Bull|Bloomberg|Marketing

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