Great Big Story find out how the beer brand Leinenkugel’s has been run by the same family for over 150 years. In a world of huge corporations, Leinenkugel’s stands out as it’s still family-run to this day.

 

This short doc follows the story of how the beer makers first started their business. Jacob Leinenkugel came over to America from Germany in the 1860s, looking to use his brewing expertise to found a brewery in the United States. He decided to open a brewery in Chippewa Falls, in Wisconsin after he found a natural spring located there.

His brewery was located right in the middle of a large wood. Each day the area would be filled full of lumberjacks, who often would be parched after working all day in the sun. The small brewery was overwhelmed with customers, so Jacob got his family to help out with running the business. As time went on, each generation of Leinenkugel took the mantle of running the brewery, meaning that 150 years later, it’s still run by the direct decedents of Jacob.

Great Big Story|Leinenkugel’s|Documentary

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.
Explore The Video Suite

Create great video content?

We’re building an exclusive network of filmmakers to work with us on exciting new video projects.
Pitch It!

Feeling inspired by this?

We create great content too! Nemorin are video experts, ready to work with you on your own video project.
Get started

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.