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H&M celebrates the moments “in between” christmas in this charming new ad.

Most xmas ads tend to show people waking up on christmas morning, giving each other presents and eating christmas dinner. But the festive period isn’t just about one day. It’s about that feeling that you get around it. It’s the pretty lights that brighten up your commute. It’s the mulled wine at the pub shared with an old mate. It’s seeing Santa on your normally boring bus ride. It’s all those little moments that ad up to make the most special time of the year really stand out.

H&M Celebrates The "In Between" Christmas Moments image of H&M

In this promo, H&M shows us what those moments look like. The ad is set in London, which is known for being one of the prettiest places to be in the world around christmas. It’s during this time of year that the city thrives and throws away its gloomy and grumpy reputation and embraces the fun and excitement of the holidays. The brand perfectly captures the spirit of the capital around this time of year in this brilliant commercial.

H&M|Moments In Between|Fashion

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