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There’s a trick to good branded content. You could shout about what you do and how you do it, louder than your competitors, or you can showcase a real world example of what kind of impact your brand has.

That’s exactly what chemicals company BASF has done to showcase their work in creating batteries for electric vehicles.

They teamed up with ex-racing driver Hernan Bradas to convert an iconic vehicle to electric, and created this beautifully nostalgic film to follow the journey.

Much more interesting than just saying “hey, we make battery acid.”

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

BASF | Hernan Bradas Loves EVs | Branded Content

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