Skip to main content

Heineken shows us the “delay” phenomenon in sports in this funny ad for the Rugby World Cup. Rugby can be a hard sport to follow at times and for newcomers, it can be tricky to know when to actually celebrate.

The same goes for other sports like football, but rugby is known for having quite a lot of complex rules. Throw in the fact that it’s not as widely followed as other sports, getting involved without looking like a newbie can be quite hard. You want to be able to join in with the celebrations and reactions, but you don’t want to cheer at the wrong time.

Heineken takes a look into that very feeling in this funny ad. They follow a few different people who shout out at the wrong times and look pretty silly as a result. But one person takes some extra time to study the room and gets it just right, celebrating at the perfect time. The message of the ad is that rugby welcomes everyone and anyone can enjoy a game, even if their knowledge is a little patchy.

Heineken|The Delay|Ads and Promos

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Feeling inspired by this?

Create your own video content with Nemorin Film & Video, the world’s branded video agency. Get started today.

Recent Posts

Charities & Causes

Poignant Video From CALM Shows Last Videos of Suicide Victims

This short video from CALM (Campaign Against Living Miserably) highlights the invisibility of some mental…
Big Brands
Love Rules All In Calvin Klein Pride Campaign
Counting Sheep In New York Parks
Ads & Promos
Spin Right Round With B&Q
Don’t Let The Sinkhole Get You Down In Bob’s Burgers Trailer

Leave a Reply