Amid the chaos caused by the Coronavirus, Guinness released this alternative advert for St.Patrick’s Day.
Typically, St Paddy’s is marked with huge parades across the world. But in many major cities, the parades have been called off due to concerns over the spread of the Covid-19 virus. Many people are also being encouraged to not attend large parties or gatherings, making it pretty hard to celebrate St. Patrick’s Day fully. But instead of feeling down about, Guinness encourages us to see the silver lining.
The beer maker tells us that what’s most important is staying in touch with the ones we love the most. Rather than spend the day with a large group of people, you’re better off seeing a close friend and having a quiet, but fun, celebration. It’s an interesting ad from Guinness. Sadly for this brand, St Paddy’s is probably the biggest event in their calendar, so it’s pretty tough for them to come up with an ad to suit the occasion. Although this vid is already slightly out of date, as it recommends popping to the pub which has since been banned by more countries, it’s still a nice sentiment from Guinness.
Guinness|St Patrick’s Day|Ads and Promos
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