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The Gucci Gothic campaign film is a bit of a weird one – the Italian fashion brand has recreated the building of Noah’s ark for their promotional video and there’s animals galore…


In the film, directed by Glen Luchford, we see a host of models clad in designer gear sawing and hammering the boat together, as other bring in a menagerie of different animals to be housed in the giant boat.

gucci cruise 2019 campaign gucci gothic gif1

There’s tigers, snakes, horses, ostriches and more on display throughout the film, and it ends with all the animals and models on board the ark looking out into the sea. Gucci’s Cruise 2019 campaign originally kicked off with a lookbook featuring One Direction’s Harry Styles, but this film signals the beginning of the full campaign line up.

Gucci|Cruise 2019|Fashion

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