Gucci take us back to the 1960s in this new short film for their Fall/Winter prêt-à-porter range.
In it, we’re taken to the streets of central Paris. The director of the film, Glen Luchford re-creates the city in a 1960s style. It’s almost impossible to tell that this was filmed in 2019, as everything in the film is so accurate to the older era. In the film, we’re taken inside an intimate catwalk show, where we get a good look at the Gucci’s new collection. Some of the stuff looks amazing and the whole collection encapsulates the super cool French style of the video.
We’re shown the manic preparation of the catwalk which is then contrasted against the calm elegance of the catwalk show that the public get to see. It’s a really immersive video that makes you feel like you’ve travelled back in time. Luchford is a legendary fashion photographer and film maker who’s worked for massive brands like Yves-Saint Laurent, Calvin Klein and even Mercedes-Benz. Everything that he touches turns to gold and this short film is no exception.
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