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What do you love most about Christmas? Presents? Dinner? The crunch of tyres on gravel as your grandparents pull into the driveway? For this family, it’s dad’s gravy. This is the purely wonderful Sainsbury’s Christmas advert, Gravy Song.

The story is lovely. The narrative centres around a young woman calling her parents, and talking about what they’re looking forward to about Christmas. Her dad embarrasses her with the Gravy Song, an age-old family tradition. The visuals are paired with home video-style footage of a family just enjoying being together at Christmas, and the famous gravy in question.

It’s a brilliant Sainsbury’s Christmas advert, and conjures the feeling of the build-up to Christmas perfectly. It’s one of a series of three videos, and the others focus on two different families at Christmas time.

It’s enough to get us decorating the Nemorin office! What’s your favourite Christmas advert this year? Let us know in the comments below.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

Sainsbury’s Christmas advert | Gravy Song | Big Brands

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