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Google released this moving advert called “Loretta”. The simplistic ad features an older man reminiscing on his memories that he made with his late wife.

In it, we see him using Google’s Assistant to look back at some old pictures of his partner Loretta. Sadly, she has passed away, but she still lives on through his many memories of her. All of these mementos and pictures are precious to him, as these are all that he has left of her. It’s not just that though, it’s all the little things as well. The funny things she would say, her mannerisms, and her favourite movies. It’s all the small things that he remembers that paints a picture of the woman that he loved for all those years.

Google's Moving Superbowl Ad "Loretta" Will Make You Cry image of Google

Every time that the man recalls something particularly important, he asks his Google Assistant to “remember” that fact. He can while away hours chatting to his assistant and then look through all the brilliant memories another time. When people get older, storing their memories is more important than ever. With his Google Assistant, he can takes a step back through time and feel like he’s with Loretta once again.

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