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For many people, Google’s Year In Search wrap-up videos are the highlight of the year when it comes to good quality content. 2021 is no exception.

Applying the brand’s trademark clean, minimal style to a video is a work of design genius. By focusing on visuals and soundbites alone, the stripped back approach lets the audience focus on the emotion alone. The integration of the Google searchbar is lovely, as well.

This time of year is often a saturation of brands pumping out their Christmas / end of year videos, and most of them fall by the wayside among the noise. But Google stands out because it puts storytelling at the heart of what it does – the secret to great branded content.

Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.

Google | Year In Search 2021 | Big Brands

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