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Google have taken the unprecedented step of making it easier to switch off pesky notifications and take a step away from our online selves with their new Digital Wellbeing Experiments project.

They’ve launched a series of new apps where you can choose to not be bombarded with annoying notifications 24/7. They’ve introduced Postbox, where you get your notifications delivered to you at a certain time of day, kind of like coming home to a stack of letters. They’ve created Desert Island, a setting where you can go a whole day only using essential apps. Morph is another setting, where you can make your phone react to different situations and finally, WeFlip allows you and a group of mates to sync up to your settings, which means that you to chill out together without being distracted.

Google Announced Their New Digital Wellbeing Apps In This Cute Animated Ad image of Digital Wellbeing Experiments

It’s an interesting set of ideas from Google that places the smartphone provider in a digital duty of care role. This animation shows us how Google understands that sometimes our phones can drive us mad. They say that ultimately, smartphones should improve our lives, not make them worse and that these new apps and settings are the first step towards achieving that goal.

Google|Digital Wellbeing Experiments|2D Animation

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