What if we all go beyond? In just a few words, Beyond Meat encourages a radical – but not impossible – change in lifestyle and culture with their first broadcast TV commercial.
Beyond Meat is a US-based manufacturer of meat substitutes. Although the company has been making great food for over ten years, this is the first broadcast TV campaign they have launched in an attempt to broaden the appeal even more.
The benefits of meat substitutes are clear. Everyone seems to love a good juicy burger, so why not enjoy it without the carbon emissions and cholesterol? Animal lovers will enjoy sparing cattle, too.
Beyond Meat burgers are jam-packed full of protein, so don’t fear if you’re a fitness junky – you can beef up without beef.
The ad envisions a world where Beyond Meat burgers are a regular staple in diners, outdoor grills and kitchen tables, and eating beef is a thing of the past.
Mustard on mine, hold the onions please.