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With Father’s Day just around the corner, it’s no secret that dads are notoriously difficult to buy presents for, and most end up with another “Worlds #1 Dad” mug/hat/t-shirt. To try and combat this, American beer company Busch Beer decided to take it upon themselves to make sure at least one dad received exactly what he wanted this Father’s Day by basically carpet-bombing a small town with paraphernalia directly aimed at his family, instructing them that instead of the usual gifts that get tossed to the bottom of a drawer, just buy him a crate of beer instead.

Busch Beer|Father’s Day|Branded Content

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