Extra show us the touching story of Max and Bill in this new ad. In it, we see a young boy helping an old man who’s dropped something in the park.


As a thank you, the old man offers the boy a piece of gum. The two of them later become buddies, whiling away the days playing checkers in the park. Over time we see the older man giving the boy life advice and  get to see their friendship develop.

Eventually, the boy visits the old man in his retirement home. Then, we realise just how important the friendship is to him, as it’s revealed that the boy is the old man’s only friend left. It’s a really moving ad that reminds us that a small interaction can make a big difference!

Extra Gum|Extra Refreshers|Ads and Promos

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