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Teen movies have been a staple of cinema for decades, with studios anxious to nail the next big franchise which will have all the youngsters flocking to the cinema.

 

This video essay from The Royal Ocean Film Society breaks down the origins of this type of filmmaking by looking into the “Beach Party” genre which exploded in popularity in the 1960’s.

The Beach Part Genre Gif1

Loose on plot but packed full of cheesy comedy, slapstick humour and plenty of girls in bikinis, the genre was a result of film studios trying to market films based on the “Peter Pan Syndrome”, which is explained in the video essay.

 

While it may be easy to sneer at the genre’s blatant attempts to appeal to younger audiences now, it’s interesting to note how they paved the way for massive teen-movie franchises today, and set the precedent for how marketing films to young people would be carried out for the next half a century.

The Beach Party Genre|The Royal Ocean Film Society|Video Essay

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