Ever feel like your clothes are a bit too heavy? Too tight? Too baggy? Too… physical? The Fabricant is here to help.
Co-founder Amber Jae Slooten invites us into the world of digital fashion in this feature for Nowness. Her online only design house seeks to address the environmental and social issues that face the fashion industry, by moving into digital fabric.
The Fabricant notably sold the first clothing NFT in 2019, creating a digital dress using 3D modelling and motion capture instead of needle and thread.
While a digital dress might call into question the boundaries between fashion and digital art, it’s certainly not the first example of unwearable clothes. Haute couture exists to provoke instead of clothe, and designers such as Odély Teboul make both ‘wearable’ and ‘unwearable’ collections.
Sadly we won’t get to see their designs on the streets, but The Fabricant bring an interesting new perspective to the campaign for sustainable fashion. You can find out more about the project on their website, and keep up to date with the online catwalk.
Do you want to make a video like this for your own brand? Get in touch with Nemorin Film & Video to start your project today.