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Visual design wizards foam Studio have some serious fun with physics in this hypnotic video called Influencers.


Designed to mess with your sense of space and reality, the video begins with some ordinary looking scenes of kitchen worktops and living spaces, before the objects in these spaces begin behaving extremely weird…

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The video is (sort of) narrated by the subtitles, which discuss the concept of the forces of physics being manipulated, as well as the idea of a central force in 3D computer graphics called Animism. This animism is what makes the video so satisfying to watch, as each object takes on its own strange personality through the way it moves and interacts with the environment around it.


You can watch a behind the scenes video about the project here, which talks about the concept behind it, the tools used to create it and the work that went into the incredible sound design of the video.

Influencers Gif2

Influencers|3D Animation|Physics

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