Skip to main content

Spanish beer maker Estrella Damm has been making some very cool videos for a while now. Their epic series that discuss the company’s values has a new addition – Act III. Commitment. This cinematic 90-second ad highlights their commitment to the environment by no longer using plastic rings.

The video is very powerful. It features a whole cast of dancers performing in a wide range of scenes – on the beach, on a clifftop, in a cave. The dancers move with grace and ferocity in this environmental themed video, facing the perils that threaten the natural world.

In one scene, the dancers face a giant ball of fire and douse the flames with sand. In another, they stand up to a bulldozer that threatens to destroy a tree they are guarding. A falcon is released from a net, and plastic is pulled from the sea.

Everything is done in a highly stylised, cinematic way, beautiful shot and edited. The campaign is part of Estrella Damm’s sustainability ambitions to become more environmentally friendly.

The incredible dancers and choreography are front and centre of this video, and I’ve never seen a beer advert quite like it.

Estrella Damm | Commitment | Ads & Promos

Love great video content?

We’re hand-picking the best videos from around the internet and putting them in one easy to use place.

Explore The Video Suite

Feeling inspired by this?

Create your own video content with Nemorin Film & Video, the world’s branded video agency. Get started today.

Recent Posts

Big Brands

DHL Delivers In This Bond Film Promo

How does DHL deliver everything on time? With speed, efficiency, and flawless dedication to customer…
Music Video
ABBA Take The Voyage Of A Lifetime
3D Animation
In Space, Everybody Can Hear You Sing
Oneness Front
Ads & Promos
Be At One With Your Inbox With Front
See Vancouver Through A Child’s Eyes

Leave a Reply