What would it take for you to get vaccinated for coronavirus? Who would have to tell you to roll up that sleeve? Elton John? Michael Caine? Both? Well here they are, in this video from the NHS, telling you to get. That. Vax.
Bringing out talent like Sir Elton and Sir Michael is a great way to get people to pay attention to your messaging. Respected members of society with large followings, this was a pretty smart move from the NHS in their Covid vaccination campaign.
The video’s funny, too. It features a mock audition tape, where Elton John is auditioning for the part in this advert. We’ve seen this kind of thing done well with the British Airways’ flight safety videos, so it’s a tried and tested formula. This is a nice riff on the same sort of thing and it has been shared widely since.
Do you want to make a video like this for your own campaign? Get in touch with Nemorin Film & Video to start your project today.