Ed Sheeran and Justin Bieber used ALL the green screen effects for their wacky new music video for I Don’t Care.
It’s made clear from the off that most of what we’re about to see has been created by someone with a dodgy looking green screen and who’s fairly new to the world of Photoshop. We see Ed and Justin travel to all sorts of different destinations, even though we suspect that they’ve not left the room at all!
Things get odder as the video goes on and after a while it feels like a low-budget acid trip. It looks like the visuals seen in Fear And Loathing In Las Vegas combined with the wacky effects in Space Jam. In fairness to the two singers, the video is really fun to watch. Most music videos today are overproduced and look way too glossy for our liking. It’s cool to see two superstars take a unique approach to their music video and show that they can laugh at themselves.
Ed Sheeran & Justin Bieber|I Don’t Care|Music Videos
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