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Uber go right for the emotional gut-punch in their latest ad. Following Shelly, one of their drivers in Toronto, she discusses the reasons why she takes pride in her work as a driver. After losing her daughter in a road accident due to an impaired driver, she sees every ride she gives as a successful way of “making sure everyone gets home safe”. Combining footage of Shelly talking about her experience with hidden camera footage of customers as they discuss the dangers of driving under the influence, the advert makes you think deeper about the benefits of the use of ride sharing companies such as Uber.

Advert|Uber|Branded Content|Toronto

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