Dove Choose Beautiful | Women all over the world make a choice

Dove’s Choose Beautiful campaign presented women around the world with an interesting dilemma – two doors, one with a sign above reading “Average”, one with “Beautiful”. Hidden cameras study women as they make their choices between the doors, along with interviews afterwards to discuss how making the choice made them feel. It’s an interesting study, and one that actually motivates women to decide for themselves how they are seen.

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