Skip to main content

Dove’s Choose Beautiful campaign presented women around the world with an interesting dilemma – two doors, one with a sign above reading “Average”, one with “Beautiful”. Hidden cameras study women as they make their choices between the doors, along with interviews afterwards to discuss how making the choice made them feel. It’s an interesting study, and one that actually motivates women to decide for themselves how they are seen.

Dove|Advert|Social Experiment

Love great video content?

We’re hand-picking the best videos from around the web and putting them in one place.

Explore The Video Suite

Create great video content?

We’re building an exclusive network of filmmakers to work with us on exciting new video projects.

Get started with Pitch It!

Recent Posts

Charities & Causes

Recycling Defeats The Trash Monster in Attica

This fantastic video, produced by the municipality of Attica, shows the creeping of litter through…
Big Brands
Catch Some Summer Love With McDonald’s
Sports
EE Help Tackle Sexist Abuse With Hope United
Big Brands
Adidas Dive Into Swimwear Equality
Online Campaigns
Check Out VICE’s Unfiltered British Museum Tour

Leave a Reply