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In a fantastic marketing move, Domino’s pizza have enlisted football funnyman Jimmy Bullard to be the face of their World Cup advertising campaign. Having famously never played for England, but always coming close, Bullard is their champion designed to promote the brand as “The official food of not going to international football tournaments”, encouraging people to stay home and have a pizza instead. We see Bullard in a series of funny short ads where he is simply pottering around the house, hoovering his sofa while learning a bit of Russian or fixing the garden fence – much more relaxing than going all the way to Moscow…

Domino’s|World Cup Advert|Jimmy Bullard

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