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How Instagram Is Making All Coffee Shops Look The Same
Quartz look into how Instagram is making all coffee shops look the same. In a world dominated by social media, we want our chai lattes and cappuccinos to look great. Coffee shops are taking not. This short doc looks into how the new aesthetic of coffee shops was born and how it has travelled all over the globe. Cafes from Brooklyn to Mumbai all have a similar look: minimalist design, potted plant, reclaimed wood everywhere and lots of natural light.