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To launch their Disruptor shoe line in China, fashion brand FILA have released this bizarre but fun advert that celebrates the brand’s history of innovation.


Revolving around a trio of bizarrely-dressed individuals in a car, they begin the advert sat normally enough – until they are sitting upside down with their feet in the air and doing a tightly-synchronised dance routine from within the car…

fila disruptor gif1

Moving from dancing with their hands to using their facial expressions, contorting bodies into weird positions and even using the car’s lights and doors to add to the moves. the advert is a sharply edited and light-hearted way of introducing the shoe line to a new market.

FILA|Distruptor|TV Commercial

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