Dior released this mind-bending video to announce their summer men’s collection for 2020.

In it, we go inside a dark tunnel where we see various models reaching for some of the bags from the new collection. The tunnel warps and bends and feels like something out of Alice In Wonderland. Our perspective of it is constantly shifting. One moment, the models are reaching into the tunnel and the next they’re running through it. It uses clever camera trickery to keep us on our toes throughout.

Dior Announced Their Summer Men's Collection With This Mind-Bending Video image of Dior

It’s an innovative and interesting promo from the brand that shows us the best of their creativity. The music sounds like something out of a stylish new wave film and the whole thing has a classy look to it. We’re loving this vid from Dior. It’s an interesting way to bring their new collection to life. The brand have really been pushing the boat out creatively over the past few years when it comes to their branded content. What did you make of it? Did you enjoy the video? Let us know down in the comments.

Christian Dior|Summer Collection 2020|Fashion

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