Diesel – The Capsule

Fashion brand Diesel have decided to branch out from clothing and fragrances and are now trying to revolutionise office spaces. Quoting statistics from The Guardian that half of the time the average person spends in meetings is wasted, Diesel have legitimately created a meeting room designed to be as uncomfortable as possible in order to speed things along. The room is introduced by a group of mock scientists, before we see it in action, with the table moving erratically, fans blowing papers everywhere and disco music and strobe lights encouraging people to get on with it. Meetings are limited to 15 minutes, echoing a direct quote from Diesel’s founder Renzo Rosso: “The best decisions I’ve ever made were quick.”

Diesel|The Capsule|Branded Content