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French luggage manufacturer Delsey have released an inspiring short 3D animation telling the story of a young man searching for his deceased father’s old suitcase. The video begins by showing us the man working tirelessly in his office job day and night before learning of his father’s death. After receiving a posthumous note from his dad informing him there was a special gift for him inside the suitcase, he goes on an around the world trip constantly chasing it, spurred on unknowingly by his father’s old friends. The reveal at the end of the video is a lovely reminder that it’s not the destination, it’s the journey, and plays into the brand’s tagline of “What matters is inside”.

Delsey|What Matters Is Inside|3D Animation|Travel

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