DEISEL – GO WITH THE FAKE

DIESEL came up with an ingenious way to extend their Go With The Flaw campaign by releasing this hidden camera video, Go With The Fake. In it, we see bargain hunters in New York City spend money on knock-off “DEISEL” clothing, spelling mistake or no spelling mistake. While they are seemingly aware the clothes are fakes, what they don’t know is they are actually bagging a limited edition line of clothing at bargain prices. The “knock-off” collection is going to be available to the public later this month.

DIESEL|Go With The Fake|Fashion|Hidden camera