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UK chocolate makers Cadbury tell you to “donate your words” in this charming ad. The ad encourages you to take time to speak to and interact with elderly people.

In Britain, nearly a quarter of a million old people can often go a whole week without speaking to anyone. In an effort to raise awareness about the issue of loneliness for older people, Cadbury have removed the words “Dairy Milk” from all of their packaging. The brand “donated” their words to raise awareness in an effort for you to donate your words to an older person by talking to them.

Dairy Milk Tell You To "Donate Your Words" In Touching New Ad image of Dairy Milk

In this ad, we see an old man picking up stuff that’s been thrown over his fence by his neighbours by accident. Sometimes it’s a football, sometimes it’s a toy plane, he even picks up a loose frisbee. At first it’s annoying for him, but as he does it more and more, he’s reminded of his own youth and embraces the tiny interactions. At the end of the ad, the children next door throw him over a bar of chocolate, and they tell him that he doesn’t need to throw that one back. It’s a touching message that reminds us that even a small interaction can do a lot to help someone who’s suffering from chronic loneliness.

Dairy Milk|Donate Your Words|Ads and Promos

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