Converse created this short film where they meet Legally Black, an activism group that are fighting for better representation for black Brits in the media.

The group gained popularity last year through an eye-catching advertising campaign. In it, they replaced white characters with black actors on iconic movie posters and put them up around Brixton. This campaign highlighted the dominance that white actors have in films and TV in the UK. It was a really inventive way to make people aware about the gap between the high number of minorities in the UK and the low number of non-white faces that are seen on screen.

Converse Meet The Activists Who're Trying To Get More Black Actors On Screen image of Legally Black

In this short film activists from the Legally Black talk about how they got started and talk about the importance of engagement in politics. Converse look to tell the stories of small, grassroots groups in this documentary series.  Seeing an international brand like Converse celebrate local activism is really cool to see. The film was made by UK director India Sleem. She’s worked with other big fashion brands like Nike and often focuses on intimate storytelling with a strong focus on local people and close-knit communities.

Converse|Legally Black|Fashion

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